Prime Video Subscription: Prices, Plans, and Sharing in 2026

Amazon Prime surpassed 200 million paying members worldwide by 2021 and continues to grow each year (Amazon — Letter to Shareholders, 2022). Prime Video, the streaming component of the service, has established itself as the second-largest SVOD provider behind Netflix, with approximately 10 million users in France (Statista, 2025). But between the full Prime membership, standalone Prime Video, ad-supported and ad-free options, and regular price increases, the cost varies significantly depending on the plan chosen.

We reviewed each option in April 2026: Amazon France’s official prices, video quality, simultaneous streams, and sharing limits. We then explain how to split the cost legally using the Spliiit marketplace.

Key points:

• Amazon Prime France: €6.99/month or €69.90/year, including Prime Video (Amazon, 2026).
• Prime Video standalone: €3.99/month, without the other Prime benefits (Ariase, 2026).
• Since February 2024, ads have appeared by default on Prime Video in France; the "ad-free" option costs an additional €1.99 per month (JeChange, 2025).
• Prime Video allows for 3 simultaneous streams and up to 2 streams for a single title, in 4K HDR for compatible titles.
• Legal sharing is possible by adding an Amazon Household member, with the cost split via Spliiit.

What exactly is Prime Video?

Prime Video is Amazon's streaming service, launched in France in December 2016. It is part of the Amazon Prime subscription, which also includes fast delivery, Prime Reading, Prime Gaming, and limited access to Amazon Music. By the end of 2025, Amazon claims to have more than 200 million Prime members worldwide (Amazon, 2022), including approximately 10 million in France according to market estimates (Statista, 2025).

Unlike Netflix or Disney+, Prime Video combines three types of content: the catalog included with the subscription, a premium catalog available for rental or purchase on a pay-per-view basis (notably recent movies), and additional paid channels (MGM+, Paramount+, Amazon Channel, etc.). This hybrid model changes the way we need to interpret the “true cost” of the service.

To put Prime Video in context alongside other French SVOD services, our 2026 guide to affordable legal streaming compares the seven major platforms and their 2026 pricing strategies.

What will Prime Video subscription prices be in 2026?

In April 2026, Amazon offers two main subscription options: the full Amazon Prime subscription at €6.99/month (or €69.90/year), which includes Prime Video, and a standalone Prime Video subscription at €3.99/month without the other benefits (Ariase, 2026). Since February 2024, ads have been enabled by default: the ad-free option costs an additional €1.99/month (JeChange, 2025).

Here are the details of the current plans in France:

• Plan|Monthly Price|Annual Price|Ads|Max Quality|Other Prime Benefits
• Amazon Prime (includes Prime Video)|€6.99|€69.90|Yes (by default)|4K UHD + HDR|Yes (delivery, Reading, Gaming)
• Prime Video standalone|€3.99|Not available|Yes (default)|4K UHD + HDR|No
• "Ad-free" option|+€1.99|+€23.88|No|No change|No change
• Student Discount|€3.49|€34.95|Yes (default)|4K UHD + HDR|Yes (90-day free trial)

The annual Prime subscription costs about €5.83 per month, which is a 17% savings compared to the monthly plan. Over the course of a year with the ad-free option, the total cost of Amazon Prime comes to about €93.78. If you’d rather split the cost instead of paying for it all yourself, we explain the legal method below and in our guide to sharing Amazon Prime.

Our observation at spliiit among the requests we’ve received for Amazon subscriptions, the most common combination is “Annual Prime + ad-free option.” Users want 4K access, fast delivery, and uninterrupted streaming, but are unwilling to pay €94 per year on their own. When split among three or four people, the cost becomes reasonable again.

Prime Video with ads: How have ads changed since 2024?

Amazon introduced ads on Prime Video in France in February 2024, making them the default setting for all subscribers (JeChange, 2025). In practice, you retain the same access to the catalog, but with about 3 to 5 minutes of ads per hour depending on the title, with no interruptions during live sports.

To remove these ads, you need to enable the paid option for €1.99/month, which is added on top of a Prime subscription (€6.99) or a standalone Prime Video subscription (€3.99). The premium features that required the base plan remain available: 4K UHD, HDR, Dolby Atmos on compatible titles, and offline downloads.

Important limitations to be aware of:

• The ad-free option does not apply to rented or purchased content
• Some live sports events still show ads even when the ad-free option is selected
• The change takes effect immediately, but you will be charged for the entire current month
• If you cancel Prime, Prime Video without ads will also stop

Is Prime Video Standalone better than the full Prime membership?

Prime Video alone costs €3.99 per month, compared to €6.99 per month for the full Amazon Prime membership (Ariase, 2026). The €3 difference per month—or €36 per year—covers Prime’s non-streaming benefits: fast shipping on Amazon products, Prime Reading, Prime Gaming, and the limited version of Amazon Music.

It depends on how you use it. If you shop on Amazon more than once a month, the full Prime membership is almost always more cost-effective, especially compared to the €4.99 shipping fees Amazon charges for non-Prime orders. If you only use streaming services and never shop on Amazon, the standalone plan at €3.99 will do the trick.

In practice, users who share a Prime subscription through Spliiit often Spliiit the full annual Prime membership: the cost per person drops below a few euros a month, and each co-subscriber enjoys fast delivery on their own account through Amazon Household. This is explained in our article on sharing your Prime Video account.

How many simultaneous displays, and what 4K resolution?

Prime Video allows 3 simultaneous streams per account, with a maximum of 2 on the same title (Prime Video Help, 2026). You can create up to 6 profiles per account, including a dedicated Kids profile. 4K UHD and HDR quality are included in all plans at no extra cost for compatible titles—this is a major selling point compared to Netflix, which reserves 4K for its Premium plan at €21.99/month.

In technical terms, Prime Video supports:

• 4K UHD up to 2160p on compatible titles
• HDR10, HDR10+, and Dolby Vision
• 5.1 Audio and Dolby Atmos on select titles
• Unlimited offline downloads (iOS, Android, tablets)
• Streaming on smart TVs, Fire TV, Chromecast, Apple TV, game consoles, and web browsers

For questions about screen and device limits, our article "How Many Screens on Amazon Prime?" covers all the scenarios, including forced logouts when a fourth simultaneous stream is in use.

Note — original data: Based on support tickets analyzed within the community, the error message “Too many streams active” is the second most common reason for temporary account suspension on Prime Video, after payment issues. Limiting the number of shared streams to three per household therefore encourages better coordination among co-subscribers.

What will the Prime Video catalog include in 2026?

Prime Video offers more than 10,000 titles included in the subscription in France, in addition to rentals and individual purchases. The catalog is structured around three pillars: Amazon Studios original productions, third-party studio licenses (Warner, Universal, Sony), and strategic acquisitions such as the MGM catalog. The exact figures vary from week to week, but the order of magnitude is consistent with Netflix and exceeds Disney+ in terms of the number of titles.

As for original series, the lineup includes *The Boys*, *Invincible*, *Fallout*, *The Lord of the Rings: The Rings of Power*, *Reacher*, and *The Marvelous Mrs. Maisel*. Our full selection can be found in our list of the best Amazon Prime Video series of 2026. On the sports front, Prime Video is streaming select soccer matches in France through the end of the season, which significantly impacts the service’s perceived value for money.

To see how this catalog stacks up against its direct competitors, our 2026 Netflix vs. Prime Video comparison side-by-side analysis of the two services. For music, Amazon Music Unlimited Family details the related music service.

Is it legal to share Prime Video in 2026?

Yes. Amazon officially allows you to share a Prime account with another adult through the Amazon Household feature. Both members can enjoy Prime Video, fast delivery, and other benefits, each on their own Amazon account. This has been Amazon’s recommended method for years, and it remains valid as of April 2026 (Amazon Help — Amazon Household, 2026).

In practice, two adults can split the €6.99/month bill, bringing it down to about €3.50/month per person. To take it a step further and share the three simultaneous streams offered by Prime Video, platforms like Spliiit offer a secure co-subscription framework with managed payments, without sharing plaintext passwords.

In practical terms:

1. The primary member creates or maintains their Amazon Prime account
2. He is offering a spot on the Spliiit marketplace
3. Co-subscribers are added in accordance with Amazon Household policies and the Prime Video Terms of Service
4. Payments are processed and distributed through Spliiit, without any direct bank-to-bank transfers between users

Market insight: Prime Video is one of the few services where legal account sharing is explicitly documented by the provider (Amazon Household). As such, it’s a safer option than Netflix, which tightened its terms in 2023, and simpler than Disney+, which has charged for out-of-home streaming since 2024.

How do I set up Prime Video on my TV?

Prime Video has been pre-installed on most smart TVs (Samsung, LG, Sony, Philips) since 2018, and is available on Fire TV, Apple TV, Chromecast, PlayStation, and Xbox consoles. Activation requires a unique code that must be entered at primevideo.com/mytv from a computer or mobile device. For a detailed step-by-step guide, our dedicated article on primevideo.com/mytv activation explains the entire process, including the most common errors.

On mobile devices and tablets, the Prime Video app is available in the Apple and Google app stores. On a web browser, simply go to primevideo.com, though 4K quality may be limited depending on the browser you're using. You can switch accounts in Settings without having to uninstall the app.

Our comparison of Prime Video with other services

Compared to Netflix (€7.99 to €21.99), Disney+ (€5.99 to €13.99), and HBO Max France (around €9.99), Prime Video stands out as the most competitive option in terms of raw value for money. At €3.99 as a standalone service or €6.99 bundled with Prime, and with 4K included by default, the offer is virtually unbeatable on paper.

The downsides are well known: ads enabled by default since 2024, an interface that mixes free and paid content (which can sometimes be confusing), and original content that’s less consistent in quality than Netflix or HBO. For a complete overview of the seven major platforms, see our SVOD guide and our 2026 guide to affordable legal streaming.

Prime Video FAQ 2026

How much will Prime Video cost in April 2026?

As of April 2026, Prime Video is included in Amazon Prime for €6.99/month (or €69.90/year), or available as a standalone service for €3.99/month. The ad-free option costs an additional €1.99/month on both plans (Ariase, 2026).

Is Prime Video really available in 4K for free?

Yes, 4K UHD quality and HDR are included at no extra cost in all Prime Video plans for compatible titles. This is a major point of differentiation from Netflix, which reserves 4K for its Premium plan at €21.99 per month. Not all TVs necessarily support full 4K HDR.

How many devices can stream Prime Video at the same time?

Prime Video allows 3 simultaneous streams per account, with a maximum of 2 for the same title. The platform supports up to 6 profiles per account, including a dedicated Kids profile. For more details, see our article on how many screens Amazon Prime supports.

Is it legal to share Prime Video?

Yes, through the Amazon Household feature, which allows two adults to share Prime and Prime Video. The cost can then be split among co-subscribers via the Spliiit marketplace, without sharing passwords directly.

Does Prime Video offer a free trial?

Yes, Amazon regularly offers a 30-day free trial of Amazon Prime in France, and a 90-day trial for students through Prime Student for €3.49/month (Amazon, 2026). The trial can be canceled at any time before the subscription switches to a monthly plan.

Should I get Prime Video or just Prime Video?

The full Prime membership at €6.99/month becomes a better value if you place just one Amazon order a month, thanks to fast delivery. If you only use streaming, the standalone Prime Video plan at €3.99/month is all you need. Share with others via Spliiit, the full Prime membership is often the best deal.

Our verdict on the Prime Video subscription

Prime Video 2026 remains one of the best deals in streaming in France, thanks to included 4K streaming, three simultaneous streams, and the option to bundle delivery and streaming for €6.99/month. The two drawbacks—ads enabled by default and a hybrid interface—don’t detract from the overall value of the offer, especially when compared to Netflix or HBO Max.

The best way to enjoy these benefits without seeing your bill skyrocket is still through supervised sharing: with Amazon Household on Amazon’s side and Spliiit marketplaceSpliiit , you can split the cost by three or four while staying within the terms of service. For everything you need to know about cancellation, refunds, or changing your plan, visit the official Amazon Help Center.